Authenticity at scale.
Generating content in an AI era is a tough thing to do.
tl;dr
The internet is getting noisy. Social media is getting noisy. We are trying to use AI to actually enhance our authenticity and reach out to find clients. We do so by using tools like Teller to do screen recordings and using Wispr Flow for dictation.
Here is where we are right now, what we're trying, and what's working.
where the company is right now
It's been a while. I've been busy building and trying to acquire customers. The pitch for Jutu.co has been working increasingly well since we are actually focusing on trying to save customers money.
Spoiler alert: that works better than trying to sell a vitamin.
Funnily enough, the biggest challenge now is actually to get people's attention because cancel flows in particular are being seen as something you can build in-house or a self-problem. We do a lot of work to build the best cancel flow experience out there. But people are looking for AI features and are looking for revolutionary agents, and I think right now the scope of expectation and B2B SaaS is kind of overblown right now.
how we are finding customers
after throwing a bunch of spaghetti against the wall (different channels, formats, etc.) this is the current strategy for juttu.co
→ Glad for any challenge of the approach, or feedback overall
Results so far: Getting some calls booked. Nothing like reliable pipeline yet.
Content & Reach Out
run dripify automation to add people that are followers of Kyle Poyar
ask specific qualifying question right up front
```Hey , is churn a topic for you right now?
We're a small team working on an AI-cancel-flow that boost NRR and finds out why people leave.
Just looking for feedback on the product right now.
Cheers from Paris```
1 more message focused on retention outcome we are seeing with existing customers
follow up 2 months later: been a while, how is retention at %%company%% going.
post LinkedIn posts 3-7 times a week around pillars
pricing,
b2b saas,
retention
meta theme: AI and how it affects 3 other pillars
4th pillar for the soul: founder journey posts
notes so far: visualizations and video as focus. exaclidraw is like the simplest ever. also drawing simple stuff works better than trying to be cute. basic concepts > complex ones. feels like maybe people scroll by with half an eye and only have 1 sec to absorb it. so the simpler it is to grasp the greater the engagement.
sprinkle in specific post about cancel-flows as retention technique once a week
DM people who engage with ask: “want to give feedback on the tool”
(that’s the playbook a guest on a TGS webinar was giving)
ah, an manually adding and DMing people
in French and German is working quite well. same message, not personalized. but localized.
Keeping the tone of voice super authentic and real. I'm often even adding video recordings or screen recordings with Tella to make sure that people do not mistake us with AI bots.
Keeping it authentic
The challenge that I am taking on right now is to be as real and human as possible, leveraging AI to scale that authenticity. This post, for example, was all done by dictating Wispr Flow. That is a way to use AI to just get your thoughts out in a more raw way, without having AI be the arbiter of your tone of voice and the facts that you actually share.
I hope you're doing super well finding customers and keeping it authentic. It’s the only way!
I will for sure.
Niko
Thank you for personalising this post this much! :-)